For us...
Ideas ARE ideas!

There are no such thing as good ideas or bad ideas or stupid ideas or whatever. One idea might be crazy to one person but to another , it was a great one. Take a look at the telephone, prior to its creation, the idea of talking into a plastic device and you can be heard a thousand miles away is considered as crazy. Now, thanks to the vision of Mr. Graham Bell, that crazy idea has provide us with the greatest communication solution to us all.

That's why ideas are important to us...

No matter how good or crazy or simple they are, they not only giving us beautiful, functional and inspiring designs but also will always point us to the the right solutions.